Mobile CI is again taking our services to the next level with the release of an all new feature, SMS Click-Through Tracking! First, this feature enables you to embed links into your text messages, keeping them uncluttered. Second, this simple but powerful tool allows you to track each instance a subscriber clicks on an embedded link.
With SMS Click-Through Tracking, you get valuable feedback for your communications or marketing campaigns. You can now easily view how many people clicked on a link and measure the click-through rate. This allows you to analyze campaign effectiveness, compare conversion rates between various target groups and measure results from promotional offers. The new feature also works in conjunction with Marketing Automation, letting you automatically filter subscribers into distinct distribution groups based on click-through behavior from both email and texting campaigns.
You can also create mobile keyword auto-responders with an embedded link pointing to a download site for a mobile app, and then track the number of downloads. With SMS Click-Through Tracking, you can now send more relevant and targeted messages in future campaigns.by