There is no doubt if you stop and look around at any place you go, whether it’s at the mall, grocery store, airport, coffee shop, restaurant, or even the park – you see just about everyone buried in their smartphone. This is something that businesses surely cannot ignore as it presents a tremendous opportunity to communicate to their customers. So who will win the big battle of Mobile vs. Desktop?
Ding-Ding, Mobile is already the winner, and the bell has already been rung! This great infographic below from ERS Computer Solutions does a wonderful job of outlining some pretty staggering statistics as to why Mobile has taken over Desktop usage on just about every level – with a one, two punch and TKO. So is your business ignoring mobile as a way to communicate and engage your customers?
One BIG mobile statistic that was not present in this infographic that I feel is well worth mentioning, is that 75% of people surveyed would like to receive offers, or communications sent to them via SMS text message. (Digital Marketing Magazine). Not only is SMS marketing more effective, it’s also becoming THE preferred communication channel by more and more consumers – every day. You don’t even have to be on a smartphone to get a text which makes it even more powerful.
And to top it all off while Desktops struggle to get up before the 10 count, Google has since confirmed that it’s now serving more searches on smartphones, than desktop computers in 10 countries – including the U.S. and Japan. The search giant also recently made a major change to its search algorithm to favor mobile responsive websites, and now decreases rankings of those websites that are not mobile-optimized.
So it goes without saying that businesses of just about every size, and type cannot afford to ignore the power that mobile can provide.
Check out this great infographic below:by