Category Archives: SMS Text Message Marketing

Ding-Ding, It’s the match of the century that every business needs to watch: Mobile Vs. Desktop

Mobile vs desktop infographic thurmb

There is no doubt if you stop and look around at any place you go, whether it’s at the mall, grocery store, airport, coffee shop, restaurant, or even the park – you see just about everyone buried in their smartphone. This is something that businesses surely cannot ignore as it presents a tremendous opportunity to communicate to their customers.  So who will win the big battle of Mobile vs. Desktop?

Ding-Ding, Mobile is already the winner, and the bell has already been rung!  This great infographic below from ERS Computer Solutions does a wonderful job of outlining some pretty staggering statistics as to why Mobile has taken over Desktop usage on just about every level – with a one, two punch and TKO. So is your business ignoring mobile as a way to communicate and engage your customers?

One BIG mobile statistic that was not present in this infographic that I feel is well worth mentioning, is that 75% of people surveyed would like to receive offers, or communications sent to them via SMS text message. (Digital Marketing Magazine). Not only is SMS marketing more effective, it’s also becoming THE preferred communication channel by more and more consumers – every day. You don’t even have to be on a smartphone to get a text which makes it even more powerful.

And to top it all off while Desktops struggle to get up before the 10 count, Google has since confirmed that it’s now serving more searches on smartphones, than desktop computers in 10 countries – including the U.S. and Japan. The search giant also recently made a major change to its search algorithm to favor mobile responsive websites, and now decreases rankings of those websites that are not mobile-optimized.

So it goes without saying that businesses of just about every size, and type cannot afford to ignore the power that mobile  can provide.

Check out this great infographic below:

Mobile vs desktop infographic

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5 reasons why your business should be using SMS Text Message marketing now.

Text-MessageIf you haven’t already considered integrating SMS text messaging into your marketing strategy, then NOW is a great time to start! SMS marketing isn’t new, and it continues to be one of the most powerful and cost-effective ways to grow a database of loyal customers (or donors if a non-profit). When used properly, SMS delivers unparalleled audience engagement with consistent open rates of 97%, and response rates as high as 45%! If that isn’t reason enough, here are 5 key reasons why your small business or non-profit should use it today:

  1.  SMS is 100% permission based marketing. Just like email, when your audience subscribes to a mobile list, loyalty program, or “text club”, they can easily opt-in or opt-out at any time (all via text) and they are giving you permission to send them messages!  Since your business will be texting a private mobile number, there are a few basic “rules” you need to follow, so just be sure your service provider is in compliance and adheres best practices. This is very important.
  2. Grow your database (lists). I touched on this in the opening paragraph, but SMS continues to be the quickest and simplest way to build up a database of your loyal customers / audience using a variety of interactive and engaging ways. Keeping your mobile list / text club as a channel to offer exclusive promotions, or announcements is one way to get your opt-ins to soar. Opt-out rates for SMS continue to stay low for this reason when not overused. Timing and frequency are key here.
  3. Use SMS to increase sales and awareness during the holidays.  There is no better channel than SMS to send targeted, relevant messages and promotions during the holiday season. If you are a business that relies on holiday sales, or a non-profit that relies on donations at a certain time of year than SMS if your clear choice to best communicate with your audience.  Now is the perfect time to GROW your list so when the holidays roll around, you will have a large following already which will do wonders for sales.  Give them the right incentive offer, and watch the line form out the door. Hint: Small Business Saturday, or Black Friday exclusive mobile deals.
  4. Most direct and effective way to reach your audience.  One simple FACT about SMS is that nearly 100% off all devices on the market are SMS enabled making it the mobile channel that has the widest reach. According to Forbes in 2014, SMS can achieve a 45% response rate, compared to other marketing strategies such as email that may get just 6%.
  5. Leverage other forms of marketing. By promoting your mobile list or text club opt-in instructions on your social media pages, website, email marketing and print advertising, it will dramatically increase opt-ins and grow your audience whom wish to receive text alerts. Today is all about consumer preference and some of your audience may only want text alerts, whereas other only want to receive emails. By giving them options, your business will build credibility and boost loyalty.

When it comes to customer/audience engagement and ROI, nothing compares to SMS. It is a simple, yet effective strategy to implement and start with if you are wanting to connect with your audience on a mobile device. The results will surprise you and make you wonder why you haven’t implemented it years ago.

Ready to get started? Contact us today at 480-422-1727 or email sales(at)mobile-ci.com to request a 15 minute demo.

– The Mobile CI Team

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New Marketing Automation Features Set Your Campaigns on Auto Pilot

marketing-automation-360x218Send the Most Relevant Content to Each Target, on their Preferred Channel, with Perfect Timing.

Mobile CI just released a brand new feature, and it may be our most sophisticated one yet taking our Marketing Automation features to the next level. We call it Auto Campaign, and it essentially lets you set our system on autopilot to perform marketing and messaging tasks for you. All you have to do is set a rule and the subsequent action it triggers. Mobile CI takes care of the rest. Here are a just a few examples to better illustrate how this feature works:

    • A company could send announcements or internal forms to their employees, and have reminders automatically sent if it hasn’t been opened in a week.
    • Automatically send a personalized Birthday or Anniversary wish on the morning of the actual day.
    • Automatically send a coupon for 10% off a pair of sneakers whenever someone clicks on a sneaker promo, or joins a Mobile Text Club.
    • Use Auto Campaign on your Mobile Loyalty Rewards program to automatically send customers alerts that they’re only 1 point away from a prize whenever they reach 9 points.

Auto Campaign saves you precious time and energy by matching your recipient’s interest with targeted messages and automating tedious tasks for you, even while you’re asleep.

For any questions regarding how Auto Campaign would work for your company, or to arrange a free demo please send us an email or call 480-422-1727

– The Mobile CI Team

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Track Click-Through Rates in Text Messaging Campaigns!

Tracking Links in Text Messages
Track Click Through Rates in Text Messaging Campaigns!

Mobile CI is again taking our services to the next level with the release of an all new feature, SMS Click-Through Tracking! First, this feature enables you to embed links into your text messages, keeping them uncluttered. Second, this simple but powerful tool allows you to track each instance a subscriber clicks on an embedded link.

With SMS Click-Through Tracking, you get valuable feedback for your communications or marketing campaigns. You can now easily view how many people clicked on a link and measure the click-through rate. This allows you to analyze campaign effectiveness, compare conversion rates between various target groups and measure results from promotional offers. The new feature also works in conjunction with Marketing Automation, letting you automatically filter subscribers into distinct distribution groups based on click-through behavior from both email and texting campaigns.

You can also create mobile keyword auto-responders with an embedded link pointing to a download site for a mobile app, and then track the number of downloads. With SMS Click-Through Tracking, you can now send more relevant and targeted messages in future campaigns.

For any questions regarding the new updates, please contact Joel at 480-422-1727 or email.

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New Multi-Channel Messaging and Marketing Automation for Multi-Location Enterprises.

Multi-Channel Messaging and Marketing Automation for Multi-Location Enterprises
Multi Location Access Control

We’re excited to announce that Mobile CI is upgrading our system with a new and improved version of our Multi-Channel Messaging and Marketing Automation for Multi-Location Enterprises. This second release adds more sophistication to access control for data and features for organizations with multiple locations, branches or departments.

The second release now allows a master account to allocate marketing resources such as message credits, mobile keywords, list of contacts, social media followers and available user log-ins to each location, department or branch based on the most optimal corporate budget allocation.

The master account can also allocate features according to each branch or division’s ability to manage different aspects of multi-channel messaging and marketing. For example, your New York office may be granted access to all SMS, email and Facebook marketing capabilities, along with redeemable coupons and loyalty program rewards. The level of its contact database and text message credits may also be set higher than branches located in non-metropolitan areas.

For any questions regarding the new updates, please contact joel@mobile-ci.com or call us at 480-422-1727

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Three New Features Designed to Improve Multi-Channel Marketing

New-FeaturesWe’re excited to announce that Mobile CI is again upgrading our system with new and improved features so that we can provide you with even better service. This month, we are proud to introduce three new features designed to make your daily marketing tasks easier and more convenient.

With the new SMS From Email feature, you can now send SMS messages from your email directly to a mobile phone number. The process is as simple as sending out a regular email addressed to a recipient’s phone number along with a special Mobile CI domain address in the “Send To” field.

Custom Template Manager allows you to create reusable templates to save time and maintain a consistent standard on the branding, look and feel of your marketing messages. These templates can be customized for email and Facebook and even allows HTML uploads, which can be saved and reused in the future.

Lastly, we introduce the International Number Cleanup feature, which removes all unwanted international phone numbers from your distribution lists so that you can easily track spending for international credit or avoid unexpected messaging fees altogether. You can now run a search for those numbers and either delete them or move them to a separate list.  Additionally, there is now an option for you to block international signups.

For any questions regarding the new updates, please contact us at 480-422-1727.

The Mobile CI Team
http://www.mobile-ci.com
Sign up today for a FREE no obilgation 21 day trial of our Digital Marketing Suite

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Yes/No Feature Update

iPhone-smartphone-hand-finger-600x400We’re upgrading our Mobile CI Digital Marketing Suite with features to better service you.  2014 is our big year for adding sophisticated features like Marketing Automation and Multi-Location capabilities. That does not mean we are ignoring features that make your daily job easier.

Our most recent update is the Yes/No Feature. New instructions in the Yes/No questions are now clear about responding with a “yes,” “no,” or “maybe.” Subscribers may also respond with a “y,” “n,” or “m.” This means subscribers will no longer use numbers when answering questions. This improves experience and usability for both you and the subscribers who are not using smart phones and still have the ability to text message.

Here’s a quick glance at the benefits of the new feature:

  • Grow your contact database whenever a subscriber texts your keyword
  • Customize your SMS auto-responses to send unique messages for those with “Yes” replies and “No” replies
  • Automatically track participation and easily resend questions to those who have not responded
  • Receive immediate responses from your audience in critical situations
  • Get reports on who participated, their responses, and statistical results to improve your campaigns
  • Automatically segment your audience into targeted lists depending on their response for future campaigning

For any questions regarding the new update, please contact us 480-422-1727 to learn more.

The Mobile CI Team
http://www.mobile-ci.com
Sign up today for a FREE no obilgation 21 day trial of our Digital Marketing Suite

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Trends in Digital Marketing to watch in 2014

marketing-trends-2014Social Media Today just published a great blog post about 11 Web Marketing and Social Media Trends That Will Shape 2014 and we at Mobile CI couldn’t agree more. There is no doubt that Social Media is going to keep giving Small Business a way to communicate to their customers, but this article highlights other important things to consider when finding the right mix to interact with your audience. Highlights include:

Mobile is About to Go Mainstream
The importance for web content to be optimized for mobile and tablet devices will become increasingly important. As a small business it’s time to make the switch to a mobile site if you haven’t yet, and think about ways that you can get in front of your customers through their phone. Yes, this includes Mobile Apps, SMS, and emails that are designed to be viewed on your phone.

Blogging Will Remain The #1 Way To Generate New Business
Creating great content on a regular basis and driving traffic back to your site is going to remain the number #1 way to generate new leads.

Google Plus Will Grow Faster Than Ever
With the search benefits from Google and the increased user base, it’s likely that your audience will be making the move from Facebook to G+. Being a step ahead of the game is a good idea.

Video Consumption Will Increase
Video will continue to create meaningful relationships between business and consumer. Think video customer service here. Oh, and many times they will be watching video on their mobile phone.

Marketing Will Be About Adding Value
It’s no longer about pushing yourself out there, it’s about how you provide value to your customer that matters. Whether this is through blogging, video, or email marketing, in order for people to stay engaged, they have to perceive value.

2014 is going to be an exciting year, and we at Mobile CI can help your business harness these technology trends to reach, grow and retain your audience. Every business has a unique marketing plan, and we are here to help you design the right mix that fits your needs. If you’re ready to take your business mobile, contact us today at 480-422-1727 and we will give you a free consultation and demonstration of how our marketing platform and service can help grow your business in 2014 and beyond.

The Mobile CI Team

Source: http://socialmediatoday.com article published 01/02/2014
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New changes to TCPA law paves way for Mobile Marketers

There have been some exciting advancements recently in the Mobile Marketing industry that will help better protect your customers, and your business.  A new TCPA (Telephone Consumer Protection Act) law recently went into on October 16, 2013 that now requires prior electronic consent to send your customers or audience any mobile text message, voice broadcast or other mobile offers.

Businesses and Marketing Agencies must see this informative Webinar put on by the MMA (Mobile Marketing Association) that discusses the new law and what you should be aware of before conducting any mobile marketing campaigns (including text message advertising) or voice broadcasts. If your business is not mindful, it may be subject to large fines if your customers or audience do not legally opt-in first.

With more and more people adopting Smartphones and tablets, mobile text marketing is already proven to be a low-cost and very direct way to reach an audience, but just make sure the service provider you use (like Mobile CI) follows the guidelines and regulations set forth by the MMA, TCPA and other organizations to avoid costly mistakes. For more information about how mobile marketing can help grow your business, or have questions surrounding this new law, please call us at 480-422-1727 and we’d be happy to answer any questions you have.

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Tips for getting your business ready for Small Business Saturday 2013

smallbusinesssaturday2013Small Business Saturday is Saturday, November 30th.

Preparing for a strong Small Business Saturday gives your business the sturdy foundation to make it through the busy shopping season and puts your business on the map.

Organize your Small Business Saturday campaign in a few simple steps:

Step 1: Determine Your Objective
Bringing in business is probably your biggest objective, but remember that there are other opportunities that can arise from this holiday. Consider hitting these targets for your business on Small Business Saturday:

  • Increase revenue
  • Broaden brand awareness and visibility
  • Expand your contact database

Step 2: Create a Promotion That’s Hard to Pass Up
Get creative with your offers. Everyone loves free stuff, but don’t be limited by this notion. You can run BOGO sales, discount items, or even offer services like free customization, gift wrapping, or free shipping. Decide on a great offer that won’t break the bank.

Step 3: Gather the Tools You Need for Success
Once you’ve figured out your objectives and a special offer, consider what tools you need to connect with your audience. Each person has a preferred mode of communication. Use channels that put your business where your customers are – on their phones, tablets and computers.

Step 4: Promote, Promote, Promote!
Now that you have the preliminaries squared away, you’re ready to promote! With the help of multi-channel marketing, you can reach a broader audience using email, mobile, and social media to amplify your success.

To learn more about how multi-channel digital marketing can help grow your business and make for a successful Small Business Saturday, contact us by phone at
480-422-1727 or email contact@mobile-ci.com

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