Category Archives: Mobile Website Design

Ding-Ding, It’s the match of the century that every business needs to watch: Mobile Vs. Desktop

Mobile vs desktop infographic thurmb

There is no doubt if you stop and look around at any place you go, whether it’s at the mall, grocery store, airport, coffee shop, restaurant, or even the park – you see just about everyone buried in their smartphone. This is something that businesses surely cannot ignore as it presents a tremendous opportunity to communicate to their customers.  So who will win the big battle of Mobile vs. Desktop?

Ding-Ding, Mobile is already the winner, and the bell has already been rung!  This great infographic below from ERS Computer Solutions does a wonderful job of outlining some pretty staggering statistics as to why Mobile has taken over Desktop usage on just about every level – with a one, two punch and TKO. So is your business ignoring mobile as a way to communicate and engage your customers?

One BIG mobile statistic that was not present in this infographic that I feel is well worth mentioning, is that 75% of people surveyed would like to receive offers, or communications sent to them via SMS text message. (Digital Marketing Magazine). Not only is SMS marketing more effective, it’s also becoming THE preferred communication channel by more and more consumers – every day. You don’t even have to be on a smartphone to get a text which makes it even more powerful.

And to top it all off while Desktops struggle to get up before the 10 count, Google has since confirmed that it’s now serving more searches on smartphones, than desktop computers in 10 countries – including the U.S. and Japan. The search giant also recently made a major change to its search algorithm to favor mobile responsive websites, and now decreases rankings of those websites that are not mobile-optimized.

So it goes without saying that businesses of just about every size, and type cannot afford to ignore the power that mobile  can provide.

Check out this great infographic below:

Mobile vs desktop infographic

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Trends in Digital Marketing to watch in 2014

marketing-trends-2014Social Media Today just published a great blog post about 11 Web Marketing and Social Media Trends That Will Shape 2014 and we at Mobile CI couldn’t agree more. There is no doubt that Social Media is going to keep giving Small Business a way to communicate to their customers, but this article highlights other important things to consider when finding the right mix to interact with your audience. Highlights include:

Mobile is About to Go Mainstream
The importance for web content to be optimized for mobile and tablet devices will become increasingly important. As a small business it’s time to make the switch to a mobile site if you haven’t yet, and think about ways that you can get in front of your customers through their phone. Yes, this includes Mobile Apps, SMS, and emails that are designed to be viewed on your phone.

Blogging Will Remain The #1 Way To Generate New Business
Creating great content on a regular basis and driving traffic back to your site is going to remain the number #1 way to generate new leads.

Google Plus Will Grow Faster Than Ever
With the search benefits from Google and the increased user base, it’s likely that your audience will be making the move from Facebook to G+. Being a step ahead of the game is a good idea.

Video Consumption Will Increase
Video will continue to create meaningful relationships between business and consumer. Think video customer service here. Oh, and many times they will be watching video on their mobile phone.

Marketing Will Be About Adding Value
It’s no longer about pushing yourself out there, it’s about how you provide value to your customer that matters. Whether this is through blogging, video, or email marketing, in order for people to stay engaged, they have to perceive value.

2014 is going to be an exciting year, and we at Mobile CI can help your business harness these technology trends to reach, grow and retain your audience. Every business has a unique marketing plan, and we are here to help you design the right mix that fits your needs. If you’re ready to take your business mobile, contact us today at 480-422-1727 and we will give you a free consultation and demonstration of how our marketing platform and service can help grow your business in 2014 and beyond.

The Mobile CI Team

Source: http://socialmediatoday.com article published 01/02/2014
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Two cost-effective mobile marketing strategies for small business

iphoneFor many small business owners, mobile marketing may look intimidating and appear costly with all of the options out there today. You have mobile apps, mobile websites, mobile texting, mobile coupons, mobile wallet, mobile ad networks, and the list goes on – so which channels should your business leverage?

In today’s constantly connected world, it will become vital for businesses to leverage mobile to enhance the company’s overall marketing strategy as more consumers are leaning to mobile devices as way to interact with their favorite services, or brands. It’s no longer about mobile being an “option” as a marketing channel, it is now a “must” for companies to thrive and reach their on-the-go audience.

For most very small businesses that are customer facing, you probably should not immediately jump into creating a mobile app unless you are prepared for the cost and the monthly maintenance charges. On top of that, you will need multiple versions of an app to be able to be viewed on all mobile devices (iPhone, Android). Thankfully, there are other low-cost ways for your business to jump into mobile even if you have a very small budget:

Mobile Friendly Website – This should be on the list and budgeted for in next years marketing plan. This is very cost-effective for many small businesses over the long term and it’s a must today to have a professional presence on the web while keeping mobile device viewing in mind. The over-all cost to design a mobile friendly site for most small businesses is significantly less than a mobile app. For many customers, a poor experience browsing your company’s website could now result in loss of sales, or interest because it takes them too long to browse your site on their phone to find the information they were searching for. Websites have now advanced and there are many low-cost options out there to have your site designed (or re-designed) for mobile viewing in mind.

SMS Text Messaging – SMS marketing is still one of the most cost-effective channels and yields some of the highest response rates of any other marketing channel out there today. If used properly and your SMS provider abides by the TCPA and anti-spam laws, your customers will love the interaction and level of personalization that an SMS campaign can provide. The best part about SMS, besides the low-cost advantages, is it is 100% permission based. So when a customer opts in to your mobile distribution list they want you to send them messages! SMS can also be leveraged by your other traditional forms of marketing you currently implement to really give your marketing a boost.

Combining these two strategies would allow your business to start growing your audience base by capturing key customer information, and give your business a vehicle to communicate time sensitive promotions or announcements. Use SMS to drive customers/audience engagement by sending them an exclusive mobile coupon offer, or a link them to a landing page on your mobile friendly website to find more information or encourage click to buy. This will ultimately create a better customer experience, and higher conversion rates (if an online store or a site that promotes products).

These are just two low-cost ways to give your business an edge in mobile marketing, and a starting point to deepen the relationships you have with your audience. Both of these mobile strategies are proven to have high ROI, increase brand awareness, and are a great way to grow your database.

For more information on how SMS could help your business, or to request a website quote please visit our website at http://www.mobile-ci.com, or call us at 480-422-1727.

-The Mobile CI Team

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