Category Archives: Mobile Loyalty Programs

New Mobile App Features: Gather customer data, and display multiple locations!

feature-branded-mobile-app350x200

We’ve just made a couple of exciting updates to our mobile app features!

If you didn’t know, you can easily create your very own branded mobile app through our system, complete with your brand name, logo, and more. You can use it to send push notification announcements, coupons, and even run a loyalty rewards program.

The first update improves how you collect data from your customers, allowing you to make your messages and offers to them more personal.

There are 2 parts to this update.

1. You can now have customers fill out data when they create a profile within your app. The data could be anything from general information like First Name, Last Name, Email Address, Birthdays, etc., to more relevant information to your store, like what flavor ice cream is the customer’s favorite, or other interests specific to your business.

While customers can use your app as a “guest” to collect coupons and reward points, you can now set it so that they need to create a profile in order to redeem either of these.

2. The second update will be of particular interest to those of you with multiple branches, or locations of your store or restaurant. Now, with this latest update, you can display the contact information, address, and a photo album for each individual location in your app in two different display modes.

A.  First is “map view”, which lets the customer see their location on a map, along with all the stores nearest to them. They can even get directions to the location of their choosing in this menu.

B. Second is “list view”, in which customers can view all your locations in a list, sorted by their distance from the user. You can even add custom info to be displayed next to each location, like location-specific deals or specials.

Boost customer service and foot traffic to your business by giving customers this quick and easy way to find you.

For any questions regarding this update, please contact sales (at) Mobile-CI.com or call us at 480-422-1727

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5 reasons why your business should be using SMS Text Message marketing now.

Text-MessageIf you haven’t already considered integrating SMS text messaging into your marketing strategy, then NOW is a great time to start! SMS marketing isn’t new, and it continues to be one of the most powerful and cost-effective ways to grow a database of loyal customers (or donors if a non-profit). When used properly, SMS delivers unparalleled audience engagement with consistent open rates of 97%, and response rates as high as 45%! If that isn’t reason enough, here are 5 key reasons why your small business or non-profit should use it today:

  1.  SMS is 100% permission based marketing. Just like email, when your audience subscribes to a mobile list, loyalty program, or “text club”, they can easily opt-in or opt-out at any time (all via text) and they are giving you permission to send them messages!  Since your business will be texting a private mobile number, there are a few basic “rules” you need to follow, so just be sure your service provider is in compliance and adheres best practices. This is very important.
  2. Grow your database (lists). I touched on this in the opening paragraph, but SMS continues to be the quickest and simplest way to build up a database of your loyal customers / audience using a variety of interactive and engaging ways. Keeping your mobile list / text club as a channel to offer exclusive promotions, or announcements is one way to get your opt-ins to soar. Opt-out rates for SMS continue to stay low for this reason when not overused. Timing and frequency are key here.
  3. Use SMS to increase sales and awareness during the holidays.  There is no better channel than SMS to send targeted, relevant messages and promotions during the holiday season. If you are a business that relies on holiday sales, or a non-profit that relies on donations at a certain time of year than SMS if your clear choice to best communicate with your audience.  Now is the perfect time to GROW your list so when the holidays roll around, you will have a large following already which will do wonders for sales.  Give them the right incentive offer, and watch the line form out the door. Hint: Small Business Saturday, or Black Friday exclusive mobile deals.
  4. Most direct and effective way to reach your audience.  One simple FACT about SMS is that nearly 100% off all devices on the market are SMS enabled making it the mobile channel that has the widest reach. According to Forbes in 2014, SMS can achieve a 45% response rate, compared to other marketing strategies such as email that may get just 6%.
  5. Leverage other forms of marketing. By promoting your mobile list or text club opt-in instructions on your social media pages, website, email marketing and print advertising, it will dramatically increase opt-ins and grow your audience whom wish to receive text alerts. Today is all about consumer preference and some of your audience may only want text alerts, whereas other only want to receive emails. By giving them options, your business will build credibility and boost loyalty.

When it comes to customer/audience engagement and ROI, nothing compares to SMS. It is a simple, yet effective strategy to implement and start with if you are wanting to connect with your audience on a mobile device. The results will surprise you and make you wonder why you haven’t implemented it years ago.

Ready to get started? Contact us today at 480-422-1727 or email sales(at)mobile-ci.com to request a 15 minute demo.

– The Mobile CI Team

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New Marketing Automation Features Set Your Campaigns on Auto Pilot

marketing-automation-360x218Send the Most Relevant Content to Each Target, on their Preferred Channel, with Perfect Timing.

Mobile CI just released a brand new feature, and it may be our most sophisticated one yet taking our Marketing Automation features to the next level. We call it Auto Campaign, and it essentially lets you set our system on autopilot to perform marketing and messaging tasks for you. All you have to do is set a rule and the subsequent action it triggers. Mobile CI takes care of the rest. Here are a just a few examples to better illustrate how this feature works:

    • A company could send announcements or internal forms to their employees, and have reminders automatically sent if it hasn’t been opened in a week.
    • Automatically send a personalized Birthday or Anniversary wish on the morning of the actual day.
    • Automatically send a coupon for 10% off a pair of sneakers whenever someone clicks on a sneaker promo, or joins a Mobile Text Club.
    • Use Auto Campaign on your Mobile Loyalty Rewards program to automatically send customers alerts that they’re only 1 point away from a prize whenever they reach 9 points.

Auto Campaign saves you precious time and energy by matching your recipient’s interest with targeted messages and automating tedious tasks for you, even while you’re asleep.

For any questions regarding how Auto Campaign would work for your company, or to arrange a free demo please send us an email or call 480-422-1727

– The Mobile CI Team

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Track Click-Through Rates in Text Messaging Campaigns!

Tracking Links in Text Messages
Track Click Through Rates in Text Messaging Campaigns!

Mobile CI is again taking our services to the next level with the release of an all new feature, SMS Click-Through Tracking! First, this feature enables you to embed links into your text messages, keeping them uncluttered. Second, this simple but powerful tool allows you to track each instance a subscriber clicks on an embedded link.

With SMS Click-Through Tracking, you get valuable feedback for your communications or marketing campaigns. You can now easily view how many people clicked on a link and measure the click-through rate. This allows you to analyze campaign effectiveness, compare conversion rates between various target groups and measure results from promotional offers. The new feature also works in conjunction with Marketing Automation, letting you automatically filter subscribers into distinct distribution groups based on click-through behavior from both email and texting campaigns.

You can also create mobile keyword auto-responders with an embedded link pointing to a download site for a mobile app, and then track the number of downloads. With SMS Click-Through Tracking, you can now send more relevant and targeted messages in future campaigns.

For any questions regarding the new updates, please contact Joel at 480-422-1727 or email.

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New Multi-Channel Messaging and Marketing Automation for Multi-Location Enterprises.

Multi-Channel Messaging and Marketing Automation for Multi-Location Enterprises
Multi Location Access Control

We’re excited to announce that Mobile CI is upgrading our system with a new and improved version of our Multi-Channel Messaging and Marketing Automation for Multi-Location Enterprises. This second release adds more sophistication to access control for data and features for organizations with multiple locations, branches or departments.

The second release now allows a master account to allocate marketing resources such as message credits, mobile keywords, list of contacts, social media followers and available user log-ins to each location, department or branch based on the most optimal corporate budget allocation.

The master account can also allocate features according to each branch or division’s ability to manage different aspects of multi-channel messaging and marketing. For example, your New York office may be granted access to all SMS, email and Facebook marketing capabilities, along with redeemable coupons and loyalty program rewards. The level of its contact database and text message credits may also be set higher than branches located in non-metropolitan areas.

For any questions regarding the new updates, please contact joel@mobile-ci.com or call us at 480-422-1727

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Trends in Digital Marketing to watch in 2014

marketing-trends-2014Social Media Today just published a great blog post about 11 Web Marketing and Social Media Trends That Will Shape 2014 and we at Mobile CI couldn’t agree more. There is no doubt that Social Media is going to keep giving Small Business a way to communicate to their customers, but this article highlights other important things to consider when finding the right mix to interact with your audience. Highlights include:

Mobile is About to Go Mainstream
The importance for web content to be optimized for mobile and tablet devices will become increasingly important. As a small business it’s time to make the switch to a mobile site if you haven’t yet, and think about ways that you can get in front of your customers through their phone. Yes, this includes Mobile Apps, SMS, and emails that are designed to be viewed on your phone.

Blogging Will Remain The #1 Way To Generate New Business
Creating great content on a regular basis and driving traffic back to your site is going to remain the number #1 way to generate new leads.

Google Plus Will Grow Faster Than Ever
With the search benefits from Google and the increased user base, it’s likely that your audience will be making the move from Facebook to G+. Being a step ahead of the game is a good idea.

Video Consumption Will Increase
Video will continue to create meaningful relationships between business and consumer. Think video customer service here. Oh, and many times they will be watching video on their mobile phone.

Marketing Will Be About Adding Value
It’s no longer about pushing yourself out there, it’s about how you provide value to your customer that matters. Whether this is through blogging, video, or email marketing, in order for people to stay engaged, they have to perceive value.

2014 is going to be an exciting year, and we at Mobile CI can help your business harness these technology trends to reach, grow and retain your audience. Every business has a unique marketing plan, and we are here to help you design the right mix that fits your needs. If you’re ready to take your business mobile, contact us today at 480-422-1727 and we will give you a free consultation and demonstration of how our marketing platform and service can help grow your business in 2014 and beyond.

The Mobile CI Team

Source: http://socialmediatoday.com article published 01/02/2014
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Tips for getting your business ready for Small Business Saturday 2013

smallbusinesssaturday2013Small Business Saturday is Saturday, November 30th.

Preparing for a strong Small Business Saturday gives your business the sturdy foundation to make it through the busy shopping season and puts your business on the map.

Organize your Small Business Saturday campaign in a few simple steps:

Step 1: Determine Your Objective
Bringing in business is probably your biggest objective, but remember that there are other opportunities that can arise from this holiday. Consider hitting these targets for your business on Small Business Saturday:

  • Increase revenue
  • Broaden brand awareness and visibility
  • Expand your contact database

Step 2: Create a Promotion That’s Hard to Pass Up
Get creative with your offers. Everyone loves free stuff, but don’t be limited by this notion. You can run BOGO sales, discount items, or even offer services like free customization, gift wrapping, or free shipping. Decide on a great offer that won’t break the bank.

Step 3: Gather the Tools You Need for Success
Once you’ve figured out your objectives and a special offer, consider what tools you need to connect with your audience. Each person has a preferred mode of communication. Use channels that put your business where your customers are – on their phones, tablets and computers.

Step 4: Promote, Promote, Promote!
Now that you have the preliminaries squared away, you’re ready to promote! With the help of multi-channel marketing, you can reach a broader audience using email, mobile, and social media to amplify your success.

To learn more about how multi-channel digital marketing can help grow your business and make for a successful Small Business Saturday, contact us by phone at
480-422-1727 or email contact@mobile-ci.com

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How will you reach your on-the-go customers this holiday season?

xmastree-shoppingPlanning ahead for a successful holiday sales season is crucial to get your business prepared to capitalize on one of the biggest revenue opportunities of the year.

Did you know? The Holiday Season can account for anywhere from 20 – 40% of a retailer’s annual sales?

During the holidays when consumers are pressed for time, there will be a heavy reliance placed on mobile devices for delivering information, promotions, and sales. Getting your customers excited about your upcoming promotions will generate buzz and word of mouth marketing.

Here are 5 questions to ask yourself and get you thinking about your holiday 2013 roadmap:

  1. How are you marketing your business for the Holidays?
  2. What are your plans to differentiate your business from others during Black Friday and Cyber Monday?
  3. Are you currently running marketing campaigns (discounts, building loyalty, deploying digital coupons)?
  4. How do you include social media in your Holiday marketing?
  5. Have you planned your Holiday marketing campaign yet? If not, it’s not too late to start a mobile, web and social marketing campaign!

Mobile CI is here to help you achieve success this holiday season.

For any questions or to get started call or text 952-215-7090, or contact us via email today!

– The Mobile CI Team

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How SMS Text Messaging Retains Customers & Drives Loyalty

text-message-marketing-greenMobile advertising is still in its infancy, but that hasn’t slowed the astronomical growth in businesses buying into this powerful consumer touch-point. SMS text messaging is by far one of the fastest growing sectors in mobile advertising with 9.6 trillion messages sent in 2012 alone, according to Portio Research.

With mobile advertising revenue leaping to $8.9 billion in 2012, SMS text messaging has become an effective way to retain customers and drive long-term loyalty, especially for local businesses.

Here is how SMS text messaging can help your business retain customers and drive loyalty:

Accurate Targeting

SMS text messaging allows your customers to sign up for your messaging via text message getting their permission to add their phone number to your list. A list of permission-based subscribers is highly effective for many reasons, which helps make the information on your list more accurate, therefore making the messages you send to your audience more targeted and effective.

If your business has more than one location, different marketing campaigns for certain regions or unique product offerings, then SMS can help target specific messaging to different groups ensuring the targets of your marketing messages are accurate and appropriate. To further improve targeting, some SMS services offer surveys at signup to ensure there is as much data gathered about potential prospects as possible.

Accurately targeted SMS campaigns can help retain customers in the long-term because customers are receiving messages that match their interests and relate to their physical location. Not to mention, mobile users aren’t as annoyed with the SMS ads because the text messaging networks haven’t been overrun with the advertising and spam that a marketing channel like email has seen over the years. Long-term loyalty is accomplished through personalizing your marketing messages to bridge the gap between your messaging and your audience. Customers are more likely to buy from your business for the long term if the messaging is relevant and personal. SMS text messaging is tapping into the power of personalization.

Cost Effective Campaigns

The multi-channel marketing approach is a huge step in the right direction for consumers and businesses alike. However, with campaigns running across many marketing channels, the budgets of businesses are often stretched to their limit. Luckily, an advantage of SMS text messaging is that it is often an affordable investment with the opportunity to scale to larger audiences overtime.

Since SMS is cost effective, it gives businesses the opportunity to better support a campaign on this channel and ensure it leads to an increase in customer retention. For example, with the low cost of executing an SMS campaign a business can better support their offerings with incentives and offers, as well as connect their efforts to their other marketing channels to ensure there’s a strong cohesive strategy across every platform.

It’s All About the Proper Context

Again, the level of targeting that SMS offers businesses is powerful with the right strategy in place but it’s also crucial to incorporate the right context in your messaging because that is what keeps your customers coming back again and again. Businesses can decide when and how often to message their subscribers based off of a few factors, all of which inform the success of their messaging and its relevancy.

Geofencing is a popular tactic to ensure relevant text messages are sent to subscribers when they’re within a virtual boundary like a store location or a certain region. This way if a customer is passing through the mall or near your store, your business can text them your latest coupon, offer or message ensuring a better chance your customers will take advantage of your messaging due to the context in which they received it. This applies to the time of day as well for some businesses like a restaurant for example. If this restaurant was known for their dinner offerings, they would most likely want to send out a text message in the afternoon when subscribers are thinking of dinner plans for that evening in an effort to ensure that the context is just right and the message is effective.

When using SMS in the right context you’re able to paint a more compelling picture for your audience and therefore, drive a stronger value and tell a more compelling story to retain them for the future.

– The Mobile CI Team

Source: huffingtonpost.com article published 08/05/2013

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