Category Archives: Main

Seminar: Social Media Open Forum

Mobile CI presents…

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WHAT: Social Media Open Forum: Join us at this informational MeetUp to learn about how to use Social Media and Mobile together to boost your social media presence for your small business or non profit organization.  We will also have a guest speaker that discusses tips on how to increase Twitter followers every day.

WHERE: EZ Spaces, 1530 E. Williams Field Rd., Ste. 201, Gilbert, AZ  

WHEN: Wednesday, August 27, 2014 from 6:30 – 8:00 pm

COST: Free

Social Media Open Forum – With Guest Speaker Cynthia, a social media expert and consultant who works with small businesses and non-profits to help them boost their social media presence.

Come by and enjoy networking and learning more about today’s social media marketing trends at our beautiful new meetup location in Gilbert. I will give a brief presentation on some social media tips for small business’s, and we will also have a guest speaker.  Free coffee and soda will be provided. Hope you can join us!  Q and A  and networking session to follow.

Seating is limited.

To RSVP for this free seminar, click here: http://www.meetup.com/Social-Media-Marketing-Phoenix/events/196620882/

The Mobile CI Team

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New Multi-Channel Messaging and Marketing Automation for Multi-Location Enterprises.

Multi-Channel Messaging and Marketing Automation for Multi-Location Enterprises
Multi Location Access Control

We’re excited to announce that Mobile CI is upgrading our system with a new and improved version of our Multi-Channel Messaging and Marketing Automation for Multi-Location Enterprises. This second release adds more sophistication to access control for data and features for organizations with multiple locations, branches or departments.

The second release now allows a master account to allocate marketing resources such as message credits, mobile keywords, list of contacts, social media followers and available user log-ins to each location, department or branch based on the most optimal corporate budget allocation.

The master account can also allocate features according to each branch or division’s ability to manage different aspects of multi-channel messaging and marketing. For example, your New York office may be granted access to all SMS, email and Facebook marketing capabilities, along with redeemable coupons and loyalty program rewards. The level of its contact database and text message credits may also be set higher than branches located in non-metropolitan areas.

For any questions regarding the new updates, please contact joel@mobile-ci.com or call us at 480-422-1727

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Three New Features Designed to Improve Multi-Channel Marketing

New-FeaturesWe’re excited to announce that Mobile CI is again upgrading our system with new and improved features so that we can provide you with even better service. This month, we are proud to introduce three new features designed to make your daily marketing tasks easier and more convenient.

With the new SMS From Email feature, you can now send SMS messages from your email directly to a mobile phone number. The process is as simple as sending out a regular email addressed to a recipient’s phone number along with a special Mobile CI domain address in the “Send To” field.

Custom Template Manager allows you to create reusable templates to save time and maintain a consistent standard on the branding, look and feel of your marketing messages. These templates can be customized for email and Facebook and even allows HTML uploads, which can be saved and reused in the future.

Lastly, we introduce the International Number Cleanup feature, which removes all unwanted international phone numbers from your distribution lists so that you can easily track spending for international credit or avoid unexpected messaging fees altogether. You can now run a search for those numbers and either delete them or move them to a separate list.  Additionally, there is now an option for you to block international signups.

For any questions regarding the new updates, please contact us at 480-422-1727.

The Mobile CI Team
http://www.mobile-ci.com
Sign up today for a FREE no obilgation 21 day trial of our Digital Marketing Suite

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New Feature – Access Control!

Lock-Icon-re-EditedIt’s 2014 and we are ecstatic to ring in the new year with Mobile CI’s advanced feature — Access Control. This gives you the flexibility to allow or withhold features and visible menu options for multiple users.

Experience the Access Control feature by upgrading to a Premium Plan now. Take command of your marketing or communication strategy and improve administrative control by limiting access rights for staff members. For example, a store owner can allow the marketing manager access to mobile and social media marketing features while cashiers have access to only coupon redemption feature. Or, an enterprise with multiple departments can easily limit Human Resources to send messages to internal staff members and Marketing to send messages to customers.

See how Access Control can help you better manage your marketing or communication. Contact us at 480-422-1727 to learn more and and get started with Access Control today!

The Mobile CI Team
http://www.mobile-ci.com
Sign up today for a FREE no obilgation 21 day trial of our Digital Marketing Suite

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Trends in Digital Marketing to watch in 2014

marketing-trends-2014Social Media Today just published a great blog post about 11 Web Marketing and Social Media Trends That Will Shape 2014 and we at Mobile CI couldn’t agree more. There is no doubt that Social Media is going to keep giving Small Business a way to communicate to their customers, but this article highlights other important things to consider when finding the right mix to interact with your audience. Highlights include:

Mobile is About to Go Mainstream
The importance for web content to be optimized for mobile and tablet devices will become increasingly important. As a small business it’s time to make the switch to a mobile site if you haven’t yet, and think about ways that you can get in front of your customers through their phone. Yes, this includes Mobile Apps, SMS, and emails that are designed to be viewed on your phone.

Blogging Will Remain The #1 Way To Generate New Business
Creating great content on a regular basis and driving traffic back to your site is going to remain the number #1 way to generate new leads.

Google Plus Will Grow Faster Than Ever
With the search benefits from Google and the increased user base, it’s likely that your audience will be making the move from Facebook to G+. Being a step ahead of the game is a good idea.

Video Consumption Will Increase
Video will continue to create meaningful relationships between business and consumer. Think video customer service here. Oh, and many times they will be watching video on their mobile phone.

Marketing Will Be About Adding Value
It’s no longer about pushing yourself out there, it’s about how you provide value to your customer that matters. Whether this is through blogging, video, or email marketing, in order for people to stay engaged, they have to perceive value.

2014 is going to be an exciting year, and we at Mobile CI can help your business harness these technology trends to reach, grow and retain your audience. Every business has a unique marketing plan, and we are here to help you design the right mix that fits your needs. If you’re ready to take your business mobile, contact us today at 480-422-1727 and we will give you a free consultation and demonstration of how our marketing platform and service can help grow your business in 2014 and beyond.

The Mobile CI Team

Source: http://socialmediatoday.com article published 01/02/2014
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New changes to TCPA law paves way for Mobile Marketers

There have been some exciting advancements recently in the Mobile Marketing industry that will help better protect your customers, and your business.  A new TCPA (Telephone Consumer Protection Act) law recently went into on October 16, 2013 that now requires prior electronic consent to send your customers or audience any mobile text message, voice broadcast or other mobile offers.

Businesses and Marketing Agencies must see this informative Webinar put on by the MMA (Mobile Marketing Association) that discusses the new law and what you should be aware of before conducting any mobile marketing campaigns (including text message advertising) or voice broadcasts. If your business is not mindful, it may be subject to large fines if your customers or audience do not legally opt-in first.

With more and more people adopting Smartphones and tablets, mobile text marketing is already proven to be a low-cost and very direct way to reach an audience, but just make sure the service provider you use (like Mobile CI) follows the guidelines and regulations set forth by the MMA, TCPA and other organizations to avoid costly mistakes. For more information about how mobile marketing can help grow your business, or have questions surrounding this new law, please call us at 480-422-1727 and we’d be happy to answer any questions you have.

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Tips for getting your business ready for Small Business Saturday 2013

smallbusinesssaturday2013Small Business Saturday is Saturday, November 30th.

Preparing for a strong Small Business Saturday gives your business the sturdy foundation to make it through the busy shopping season and puts your business on the map.

Organize your Small Business Saturday campaign in a few simple steps:

Step 1: Determine Your Objective
Bringing in business is probably your biggest objective, but remember that there are other opportunities that can arise from this holiday. Consider hitting these targets for your business on Small Business Saturday:

  • Increase revenue
  • Broaden brand awareness and visibility
  • Expand your contact database

Step 2: Create a Promotion That’s Hard to Pass Up
Get creative with your offers. Everyone loves free stuff, but don’t be limited by this notion. You can run BOGO sales, discount items, or even offer services like free customization, gift wrapping, or free shipping. Decide on a great offer that won’t break the bank.

Step 3: Gather the Tools You Need for Success
Once you’ve figured out your objectives and a special offer, consider what tools you need to connect with your audience. Each person has a preferred mode of communication. Use channels that put your business where your customers are – on their phones, tablets and computers.

Step 4: Promote, Promote, Promote!
Now that you have the preliminaries squared away, you’re ready to promote! With the help of multi-channel marketing, you can reach a broader audience using email, mobile, and social media to amplify your success.

To learn more about how multi-channel digital marketing can help grow your business and make for a successful Small Business Saturday, contact us by phone at
480-422-1727 or email contact@mobile-ci.com

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How will you reach your on-the-go customers this holiday season?

xmastree-shoppingPlanning ahead for a successful holiday sales season is crucial to get your business prepared to capitalize on one of the biggest revenue opportunities of the year.

Did you know? The Holiday Season can account for anywhere from 20 – 40% of a retailer’s annual sales?

During the holidays when consumers are pressed for time, there will be a heavy reliance placed on mobile devices for delivering information, promotions, and sales. Getting your customers excited about your upcoming promotions will generate buzz and word of mouth marketing.

Here are 5 questions to ask yourself and get you thinking about your holiday 2013 roadmap:

  1. How are you marketing your business for the Holidays?
  2. What are your plans to differentiate your business from others during Black Friday and Cyber Monday?
  3. Are you currently running marketing campaigns (discounts, building loyalty, deploying digital coupons)?
  4. How do you include social media in your Holiday marketing?
  5. Have you planned your Holiday marketing campaign yet? If not, it’s not too late to start a mobile, web and social marketing campaign!

Mobile CI is here to help you achieve success this holiday season.

For any questions or to get started call or text 952-215-7090, or contact us via email today!

– The Mobile CI Team

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How SMS Text Messaging Retains Customers & Drives Loyalty

text-message-marketing-greenMobile advertising is still in its infancy, but that hasn’t slowed the astronomical growth in businesses buying into this powerful consumer touch-point. SMS text messaging is by far one of the fastest growing sectors in mobile advertising with 9.6 trillion messages sent in 2012 alone, according to Portio Research.

With mobile advertising revenue leaping to $8.9 billion in 2012, SMS text messaging has become an effective way to retain customers and drive long-term loyalty, especially for local businesses.

Here is how SMS text messaging can help your business retain customers and drive loyalty:

Accurate Targeting

SMS text messaging allows your customers to sign up for your messaging via text message getting their permission to add their phone number to your list. A list of permission-based subscribers is highly effective for many reasons, which helps make the information on your list more accurate, therefore making the messages you send to your audience more targeted and effective.

If your business has more than one location, different marketing campaigns for certain regions or unique product offerings, then SMS can help target specific messaging to different groups ensuring the targets of your marketing messages are accurate and appropriate. To further improve targeting, some SMS services offer surveys at signup to ensure there is as much data gathered about potential prospects as possible.

Accurately targeted SMS campaigns can help retain customers in the long-term because customers are receiving messages that match their interests and relate to their physical location. Not to mention, mobile users aren’t as annoyed with the SMS ads because the text messaging networks haven’t been overrun with the advertising and spam that a marketing channel like email has seen over the years. Long-term loyalty is accomplished through personalizing your marketing messages to bridge the gap between your messaging and your audience. Customers are more likely to buy from your business for the long term if the messaging is relevant and personal. SMS text messaging is tapping into the power of personalization.

Cost Effective Campaigns

The multi-channel marketing approach is a huge step in the right direction for consumers and businesses alike. However, with campaigns running across many marketing channels, the budgets of businesses are often stretched to their limit. Luckily, an advantage of SMS text messaging is that it is often an affordable investment with the opportunity to scale to larger audiences overtime.

Since SMS is cost effective, it gives businesses the opportunity to better support a campaign on this channel and ensure it leads to an increase in customer retention. For example, with the low cost of executing an SMS campaign a business can better support their offerings with incentives and offers, as well as connect their efforts to their other marketing channels to ensure there’s a strong cohesive strategy across every platform.

It’s All About the Proper Context

Again, the level of targeting that SMS offers businesses is powerful with the right strategy in place but it’s also crucial to incorporate the right context in your messaging because that is what keeps your customers coming back again and again. Businesses can decide when and how often to message their subscribers based off of a few factors, all of which inform the success of their messaging and its relevancy.

Geofencing is a popular tactic to ensure relevant text messages are sent to subscribers when they’re within a virtual boundary like a store location or a certain region. This way if a customer is passing through the mall or near your store, your business can text them your latest coupon, offer or message ensuring a better chance your customers will take advantage of your messaging due to the context in which they received it. This applies to the time of day as well for some businesses like a restaurant for example. If this restaurant was known for their dinner offerings, they would most likely want to send out a text message in the afternoon when subscribers are thinking of dinner plans for that evening in an effort to ensure that the context is just right and the message is effective.

When using SMS in the right context you’re able to paint a more compelling picture for your audience and therefore, drive a stronger value and tell a more compelling story to retain them for the future.

– The Mobile CI Team

Source: huffingtonpost.com article published 08/05/2013

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Digital / Mobile Coupon Adoption Continues to Rise

EMarketer has just released a recent report on how consumers will continue to use digital bargain-hunting behavior well into the future as smartphone adoption increases.  Here at Mobile CI we don’t particularly like the term “cheapskate” that the report references, especially in this current economic recession that millions of consumers and businesses are still faced with, but the report does indicate the strong need for marketers and business owners to incorporate mobile, email and social as a critical part of their marketing mix.

One of the highlights from this article we wanted to point out is a survey done Forbes Insights in September 2012 that asked US consumers to identify activities that made them “feel engaged with or invested in a brand.” The most popular answer, cited by 41% of respondents, was to “sign up for special deals or email updates.”

Mobile CI understands the current economic climate which is why we have designed an extremely affordable service that allows even the smallest of businesses to continue to have a strong marketing program.  Our easy-to-use multi-channel platform is perfect for just about ANY business looking to create a mobile, email and social customer loyalty program to stay constantly connected with their subscribers.

Our system allows you to send your loyal patrons and NEW customers ongoing special offers, mobile coupons, and important alerts on channels they prefer, and where they can be reached.  By creating an ongoing customer nurturing “VIP club” your going to see a dramatic increase in customer retention, grow and better manage your customer database, and ultimately increase your bottom-line.

If you are interested in learning more about how our platform and service can help your business grow please contact us at 952-215-7090.

Be sure to sign up for a FREE 21-Day Trial to see all of the powerful features we have all incorporated into ONE platform for one low price that can be accessed by any Internet connected computer, tablet or mobile phone.

 – The Mobile CI Team

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