Category Archives: Customer Loyalty

New Mobile App Features: Gather customer data, and display multiple locations!

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We’ve just made a couple of exciting updates to our mobile app features!

If you didn’t know, you can easily create your very own branded mobile app through our system, complete with your brand name, logo, and more. You can use it to send push notification announcements, coupons, and even run a loyalty rewards program.

The first update improves how you collect data from your customers, allowing you to make your messages and offers to them more personal.

There are 2 parts to this update.

1. You can now have customers fill out data when they create a profile within your app. The data could be anything from general information like First Name, Last Name, Email Address, Birthdays, etc., to more relevant information to your store, like what flavor ice cream is the customer’s favorite, or other interests specific to your business.

While customers can use your app as a “guest” to collect coupons and reward points, you can now set it so that they need to create a profile in order to redeem either of these.

2. The second update will be of particular interest to those of you with multiple branches, or locations of your store or restaurant. Now, with this latest update, you can display the contact information, address, and a photo album for each individual location in your app in two different display modes.

A.  First is “map view”, which lets the customer see their location on a map, along with all the stores nearest to them. They can even get directions to the location of their choosing in this menu.

B. Second is “list view”, in which customers can view all your locations in a list, sorted by their distance from the user. You can even add custom info to be displayed next to each location, like location-specific deals or specials.

Boost customer service and foot traffic to your business by giving customers this quick and easy way to find you.

For any questions regarding this update, please contact sales (at) Mobile-CI.com or call us at 480-422-1727

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5 reasons why your business should be using SMS Text Message marketing now.

Text-MessageIf you haven’t already considered integrating SMS text messaging into your marketing strategy, then NOW is a great time to start! SMS marketing isn’t new, and it continues to be one of the most powerful and cost-effective ways to grow a database of loyal customers (or donors if a non-profit). When used properly, SMS delivers unparalleled audience engagement with consistent open rates of 97%, and response rates as high as 45%! If that isn’t reason enough, here are 5 key reasons why your small business or non-profit should use it today:

  1.  SMS is 100% permission based marketing. Just like email, when your audience subscribes to a mobile list, loyalty program, or “text club”, they can easily opt-in or opt-out at any time (all via text) and they are giving you permission to send them messages!  Since your business will be texting a private mobile number, there are a few basic “rules” you need to follow, so just be sure your service provider is in compliance and adheres best practices. This is very important.
  2. Grow your database (lists). I touched on this in the opening paragraph, but SMS continues to be the quickest and simplest way to build up a database of your loyal customers / audience using a variety of interactive and engaging ways. Keeping your mobile list / text club as a channel to offer exclusive promotions, or announcements is one way to get your opt-ins to soar. Opt-out rates for SMS continue to stay low for this reason when not overused. Timing and frequency are key here.
  3. Use SMS to increase sales and awareness during the holidays.  There is no better channel than SMS to send targeted, relevant messages and promotions during the holiday season. If you are a business that relies on holiday sales, or a non-profit that relies on donations at a certain time of year than SMS if your clear choice to best communicate with your audience.  Now is the perfect time to GROW your list so when the holidays roll around, you will have a large following already which will do wonders for sales.  Give them the right incentive offer, and watch the line form out the door. Hint: Small Business Saturday, or Black Friday exclusive mobile deals.
  4. Most direct and effective way to reach your audience.  One simple FACT about SMS is that nearly 100% off all devices on the market are SMS enabled making it the mobile channel that has the widest reach. According to Forbes in 2014, SMS can achieve a 45% response rate, compared to other marketing strategies such as email that may get just 6%.
  5. Leverage other forms of marketing. By promoting your mobile list or text club opt-in instructions on your social media pages, website, email marketing and print advertising, it will dramatically increase opt-ins and grow your audience whom wish to receive text alerts. Today is all about consumer preference and some of your audience may only want text alerts, whereas other only want to receive emails. By giving them options, your business will build credibility and boost loyalty.

When it comes to customer/audience engagement and ROI, nothing compares to SMS. It is a simple, yet effective strategy to implement and start with if you are wanting to connect with your audience on a mobile device. The results will surprise you and make you wonder why you haven’t implemented it years ago.

Ready to get started? Contact us today at 480-422-1727 or email sales(at)mobile-ci.com to request a 15 minute demo.

– The Mobile CI Team

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Two cost-effective mobile marketing strategies for small business

iphoneFor many small business owners, mobile marketing may look intimidating and appear costly with all of the options out there today. You have mobile apps, mobile websites, mobile texting, mobile coupons, mobile wallet, mobile ad networks, and the list goes on – so which channels should your business leverage?

In today’s constantly connected world, it will become vital for businesses to leverage mobile to enhance the company’s overall marketing strategy as more consumers are leaning to mobile devices as way to interact with their favorite services, or brands. It’s no longer about mobile being an “option” as a marketing channel, it is now a “must” for companies to thrive and reach their on-the-go audience.

For most very small businesses that are customer facing, you probably should not immediately jump into creating a mobile app unless you are prepared for the cost and the monthly maintenance charges. On top of that, you will need multiple versions of an app to be able to be viewed on all mobile devices (iPhone, Android). Thankfully, there are other low-cost ways for your business to jump into mobile even if you have a very small budget:

Mobile Friendly Website – This should be on the list and budgeted for in next years marketing plan. This is very cost-effective for many small businesses over the long term and it’s a must today to have a professional presence on the web while keeping mobile device viewing in mind. The over-all cost to design a mobile friendly site for most small businesses is significantly less than a mobile app. For many customers, a poor experience browsing your company’s website could now result in loss of sales, or interest because it takes them too long to browse your site on their phone to find the information they were searching for. Websites have now advanced and there are many low-cost options out there to have your site designed (or re-designed) for mobile viewing in mind.

SMS Text Messaging – SMS marketing is still one of the most cost-effective channels and yields some of the highest response rates of any other marketing channel out there today. If used properly and your SMS provider abides by the TCPA and anti-spam laws, your customers will love the interaction and level of personalization that an SMS campaign can provide. The best part about SMS, besides the low-cost advantages, is it is 100% permission based. So when a customer opts in to your mobile distribution list they want you to send them messages! SMS can also be leveraged by your other traditional forms of marketing you currently implement to really give your marketing a boost.

Combining these two strategies would allow your business to start growing your audience base by capturing key customer information, and give your business a vehicle to communicate time sensitive promotions or announcements. Use SMS to drive customers/audience engagement by sending them an exclusive mobile coupon offer, or a link them to a landing page on your mobile friendly website to find more information or encourage click to buy. This will ultimately create a better customer experience, and higher conversion rates (if an online store or a site that promotes products).

These are just two low-cost ways to give your business an edge in mobile marketing, and a starting point to deepen the relationships you have with your audience. Both of these mobile strategies are proven to have high ROI, increase brand awareness, and are a great way to grow your database.

For more information on how SMS could help your business, or to request a website quote please visit our website at http://www.mobile-ci.com, or call us at 480-422-1727.

-The Mobile CI Team

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How will you reach your on-the-go customers this holiday season?

xmastree-shoppingPlanning ahead for a successful holiday sales season is crucial to get your business prepared to capitalize on one of the biggest revenue opportunities of the year.

Did you know? The Holiday Season can account for anywhere from 20 – 40% of a retailer’s annual sales?

During the holidays when consumers are pressed for time, there will be a heavy reliance placed on mobile devices for delivering information, promotions, and sales. Getting your customers excited about your upcoming promotions will generate buzz and word of mouth marketing.

Here are 5 questions to ask yourself and get you thinking about your holiday 2013 roadmap:

  1. How are you marketing your business for the Holidays?
  2. What are your plans to differentiate your business from others during Black Friday and Cyber Monday?
  3. Are you currently running marketing campaigns (discounts, building loyalty, deploying digital coupons)?
  4. How do you include social media in your Holiday marketing?
  5. Have you planned your Holiday marketing campaign yet? If not, it’s not too late to start a mobile, web and social marketing campaign!

Mobile CI is here to help you achieve success this holiday season.

For any questions or to get started call or text 952-215-7090, or contact us via email today!

– The Mobile CI Team

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How SMS Text Messaging Retains Customers & Drives Loyalty

text-message-marketing-greenMobile advertising is still in its infancy, but that hasn’t slowed the astronomical growth in businesses buying into this powerful consumer touch-point. SMS text messaging is by far one of the fastest growing sectors in mobile advertising with 9.6 trillion messages sent in 2012 alone, according to Portio Research.

With mobile advertising revenue leaping to $8.9 billion in 2012, SMS text messaging has become an effective way to retain customers and drive long-term loyalty, especially for local businesses.

Here is how SMS text messaging can help your business retain customers and drive loyalty:

Accurate Targeting

SMS text messaging allows your customers to sign up for your messaging via text message getting their permission to add their phone number to your list. A list of permission-based subscribers is highly effective for many reasons, which helps make the information on your list more accurate, therefore making the messages you send to your audience more targeted and effective.

If your business has more than one location, different marketing campaigns for certain regions or unique product offerings, then SMS can help target specific messaging to different groups ensuring the targets of your marketing messages are accurate and appropriate. To further improve targeting, some SMS services offer surveys at signup to ensure there is as much data gathered about potential prospects as possible.

Accurately targeted SMS campaigns can help retain customers in the long-term because customers are receiving messages that match their interests and relate to their physical location. Not to mention, mobile users aren’t as annoyed with the SMS ads because the text messaging networks haven’t been overrun with the advertising and spam that a marketing channel like email has seen over the years. Long-term loyalty is accomplished through personalizing your marketing messages to bridge the gap between your messaging and your audience. Customers are more likely to buy from your business for the long term if the messaging is relevant and personal. SMS text messaging is tapping into the power of personalization.

Cost Effective Campaigns

The multi-channel marketing approach is a huge step in the right direction for consumers and businesses alike. However, with campaigns running across many marketing channels, the budgets of businesses are often stretched to their limit. Luckily, an advantage of SMS text messaging is that it is often an affordable investment with the opportunity to scale to larger audiences overtime.

Since SMS is cost effective, it gives businesses the opportunity to better support a campaign on this channel and ensure it leads to an increase in customer retention. For example, with the low cost of executing an SMS campaign a business can better support their offerings with incentives and offers, as well as connect their efforts to their other marketing channels to ensure there’s a strong cohesive strategy across every platform.

It’s All About the Proper Context

Again, the level of targeting that SMS offers businesses is powerful with the right strategy in place but it’s also crucial to incorporate the right context in your messaging because that is what keeps your customers coming back again and again. Businesses can decide when and how often to message their subscribers based off of a few factors, all of which inform the success of their messaging and its relevancy.

Geofencing is a popular tactic to ensure relevant text messages are sent to subscribers when they’re within a virtual boundary like a store location or a certain region. This way if a customer is passing through the mall or near your store, your business can text them your latest coupon, offer or message ensuring a better chance your customers will take advantage of your messaging due to the context in which they received it. This applies to the time of day as well for some businesses like a restaurant for example. If this restaurant was known for their dinner offerings, they would most likely want to send out a text message in the afternoon when subscribers are thinking of dinner plans for that evening in an effort to ensure that the context is just right and the message is effective.

When using SMS in the right context you’re able to paint a more compelling picture for your audience and therefore, drive a stronger value and tell a more compelling story to retain them for the future.

– The Mobile CI Team

Source: huffingtonpost.com article published 08/05/2013

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